USMEF Supports American Beef Promotion Activities at Gastronome’s 10th Anniversary Events
From September 14 to 30, 2025, a series of promotional events highlighting American beef took place in Georgia with the support of the U.S. Meat Export Federation (USMEF).
The activities were organized to celebrate the 10th anniversary of the Gastronome retail chain. The Gastronome retail chain celebrated a decade of successful operation this September.
The retailer specializes in premium steaks of various grades, as well as burgers made from American beef imported from the European Union.
The anniversary program featured a American beef master, special discounts on American beef steaks, and a gastro dinner for Gastronome’s most loyal customers on September, 30.
In all eight Gastronome retail and restaurant outlets, a comprehensive in-store promotional campaign was implemented – including roll-ups, leaflets, branded menus, table tents, price tags, and USMEF-branded aprons for sales staff. Throughout the campaign period, customers were invited to enjoy tastings of American beef.
Invited USMEF Brand Chef Jorge Sevilla conducted a live master class, sharing professional tips on how to prepare American beef and bring out its rich flavor and tenderness.
The events received extensive coverage on Gastronome’s official Facebook and Instagram pages, as well as on leading Georgian news portals www.ipn.ge and www.bm.ge.
Source: USMEF