U.S. Beef E-commerce Promotion at Esentai Gourmet
Almaty, Kazakhstan. The promotional campaign was conducted from November 15 to December 7 in cooperation with Kazakhstan-based U.S. beef importer and distributor APK Premium Food and Jiraffa LLC. The initiative aimed to broaden audience reach, attract new customers, introduce consumers to the product range, and boost U.S. beef sales at Esentai Gourmet.
As part of the campaign, in-store advertising materials including table tents and branded aprons were produced, along with digital banners for SMM activities such as promotional posts, stories, and targeted advertising on Instagram and Google.
The target audience included men and women aged 20 to 70 residing in Kazakhstan, specifically in Almaty and the Almaty region.
Esentai Gourmet focused its promotion primarily within its retail network and among loyal repeat customers, offering a complimentary Choice NY Strip steak with the purchase of two U.S. beef steaks, including through its online delivery service.
Jiraffa supported the campaign through Instagram and Facebook stories and posts, as well as Google display and contextual advertising.
Source: USMEF