USMEF supported beef sales in the United States through the new Jiraffa platform in Kazakhstan.

The purpose of the campaign was to increase the market share and recognition of American beef tenderloin and 7 other muscle mass by increasing the number of visitors to the company's website and Instagram.

The target audience were men, women, ages 20-70, gourmets, meat lovers, chefs, restaurant owners, businessmen, top management of large companies, foreign companies, expats in Kazakhstan.

Source: USMEF