East is meeting west in the beef market as China drives trimmings growth thanks to US influences.

According to the latest Rabobank Beef Quarterly report, the tide of the beef trimmings market may be changing, with Asian growth driving this shift away from the US.

As is often the case, China is the market that’s leading the pack. That’s not to say the US doesn’t still have some influence in this part of the market. The growth of beef trimmings in China has been driven by an increase in the number of American-style burger service restaurants. Rabobank reported that, in 2018, McDonald’s opened more than 300 stores in China, while the number of Burger Kings in the country has skyrocketed from 52 in 2012 to more than 900 in 2018.

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